10 Commandments of Operating a Betting Shop

Are you thinking of how you can operate your betting shop successfully? See below some standards being practised by our Successful Agents which you can adopt:
 

1. Shop: ensure your location is viable and not within 10 minutes walking distance of another betBonanza shop, consistently open 7 days a week (Mon to Sun) from 8 am-9 pm minimum. Consistency is key shows punters that you are reliable.

2. Shop Set-up: minimum of 3 booking PCs, 3 Laptops or PCs, 3 Thermal Printers, 2 TVs, reliable internet, the shop must be properly branded in our colours with promo materials, betting rules & Under 18+ sign  pasted strategically. A working Generator is very key. 

3. Shop running costs: ensure the area has good electricity to reduce fuelling costs, buy thermal paper in bulk. Keep tabs on your expenses.

4. Cashiers: employ a minimum of 3 cashiers to run shifts. Ensure they stay around the shop, so they don't spend all their salary on transportation. They must have good product knowledge, and a relationship with customers is key.

5. Float: set aside some funds to take care of winnings while withdrawals are being processed. This is key to retaining customers. Prompt payment of winnings equals customer trust & loyalty.

6. Virtual: you must consistently trade Virtual (more selections) to generate enough commissions; use a minimum stake of  ₦50 and Virtual combo boost advantageously. Trading Virtual is vital to making more money.

7. Targets: set targets weekly for your cashiers and give them incentives when they meet targets. Have weekly meetings with them to go over the progress of these targets.

8. Fixtures & fast codes: Print out and paste fixtures for punters. Ensure fast codes are printed for cashiers to speed up the process of placing sports bets.

9. Products: trade all products to increase your commissions & bonuses. It would help if you maximized all the various channels available to make money. The more selections on the ticket – the higher commission you get on the bet.   

10. Personal Involvement: It's your business, stay involved in the operations and be intentional about its success.