Marketing & Promotional Ideas for Agents

2021-03-25 Tutorials

Every business needs a PUSH and this is not different in the betting business. Agents need to implement different marketing and promotional ideas to boost sales and continue to stay profitable. 

We have four suggestions of promotions that you can choose from and adopt:

  • Option 1-Bet & Win free bets
  • Option 2-Bonanza Raffle Draw
  • Option 3-Double-Up/Cash back Offer
  • Option 4-Jolly Raffle Draw

 

OPTION 1 - BET & WIN FREE BETS

Promotional Idea: Are you having poor sales on any of the products? If yes, this promotion will help you push your products. 

Duration: Minimum number of days to run promo is 2.  

Amount Required: Minimum of ₦2,000 

Format: Play ₦____ (e.g. N200) on one product e.g. Virtual Football and get ₦____ (e.g. N50) free voucher for another product e.g. BonanzaBallz. 

Execution: 

  • Campaign regarding the promo must be done around the agent’s shop for 2 days before the promo begins. 

  • First 20 customers to come into agent’s shop and plays ₦____ (e.g. ₦200) on a product e.g. Sports/Virtual Football gets free ₦___ e.g. ₦50 voucher.  

Required Assets: vouchers for free bets, fliers during campaign. (Please edit vouchers & fliers and download both vouchers and fliers from ‘Marketing assets’ in your admin account. See link  here.  

Reconciling  

  • All vouchers printed for the offer must be collected by cashiers and accounted for. 

  • Any cashier whose GGR (To Collect) does not balance and is unable to tender voucher(s) will pay for the difference. 

  • Total amount for vouchers used must be handed to cashier(s) to reconcile with GGR (To collect) daily. 

 

OPTION 2 - BONANZA RAFFLE DRAW

Promotional Idea: Do you want more customers trooping into your shop or want more foot traffic? If yes, then this promotion is for you. 

Duration: Minimum number of weeks to run promo is 2.  

Amount Required: Minimum of ₦3,000 

Format: Put all losing tickets daily in a box and 3 tickets are drawn every week. Punters with drawn tickets are given _____ (e.g. ₦500) free voucher each to play on a product of the Agent’s choice. 

Execution format 

  • Campaign regarding the promo must be done around the agent’s shop for 3 days before the promo begins. 

  • All losing tickets placed in the box must include the Name and Phone Number of the punter. 

  • Punters can place as many losing tickets as possible. The higher the number of tickets placed in the box, the higher their chance of winning. 

  • 3 tickets are drawn each Saturday at a specific peak time in your shop. E.g. After a major live match. 

Required Assets: vouchers for free bets, fliers during campaign. (Please edit vouchers & fliers and download both vouchers and fliers from ‘Marketing assets’ in your admin account. See link  here.  

Reconciling  

  • All vouchers printed for the offer must be collected by cashiers and accounted for. 

  • Any cashier whose GGR (To Collect) does not balance and is unable to tender voucher(s) will pay for the difference. 

  • Total amount for vouchers used must be handed to cashier(s) to reconcile with GGR (To collect) weekly. 

 

OPTION 3 - DOUBLE UP/CASH BACK OFFER 

Promotional Idea: Are you looking for high stakers in your shop? If yes, then this promotion is for you. 

Duration: Minimum number of days to run promo is 2.  

Amount Required: Minimum of ₦3,000 

Format: Play ____ (e.g.₦500) ticket at once on any of the products and the first 3 winners for the day will get a voucher of the same amount used to stake (e.g.₦500) to play on a product of the Agent’s choice. 

Execution Format 

  • Campaign regarding the promo must be done around the agent’s shop for 2 days before the promo begins. 

  • First three winners who have played a ticket of a certain decided amount e.g. ₦500 (Minimum odds of 3.00 on multi-bet for sports & Virtuals; 10lines on BonanzaBallz) will get free vouchers of the same amount. 

  • Free voucher given must be played all at once on one ticket.  

Required Assets: vouchers for free bets, fliers during campaign. (Please edit vouchers & fliers and download both vouchers and fliers from ‘Marketing assets’ in your admin account. See link  here. 

Reconciling 

  • All vouchers printed for the offer must be collected by cashiers and accounted for. 

  • Any cashier whose GGR (To Collect) does not balance and is unable to tender voucher(s) will pay for the difference. 

  • Total amount for vouchers used must be handed to cashier(s) to reconcile with GGR (To collect) daily. 

 

OPTION 4 - JOLLY RAFFLE DRAW

Promotional Idea: Are you looking to appreciate and value your loyal customers during targeted seasons such as Christmas, New Year, Easter, and Valentine etc.? If yes, then this promotion is for you. 

Duration: At least one month before the draw.  

Amount Required: Minimum of ₦10,000 in prizes such as Rice, 4Ltrs of Oil etc. Depending on your environment and what will make your punters happy. 

Format: Put all winning & losing tickets in a box and just before the exact date of the festivity, three tickets are drawn from the box and they are given various prizes. 

Execution Format 

  • Campaign regarding the promo must be done around the agent’s shop for 1 week before the promo begins and continuously during the promotion. 

  • Both winning and losing tickets are included in the promotion. 

  • Duration of the promotion should be specified to punters. 

  • A day or two before the festivity, three tickets are selected and given various prizes depending on Agent’s budget. 

Required Assets: Fliers. Download fliers from ‘Marketing assets’ in your admin account. See link  here. 

 

NOTE:

In order to increase your commissions, it is important that you set rules for the free bets given such that you make it compulsory that punters place bets on more selections and not single selections. 

Rules for free bets-Virtuals & Sports: 

  • Free bet must be placed on minimum odds of 3.00 and above on multi-bet (or higher depending on Agent's preference).

Remember the goal of these promotions is to improve sales on your products and increase commissions. Commissions are higher when more selections are played. 

 

 

 

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